Marketing Mix Modeling

Optimal Budget Allocation with AI-Powered Marketing Mix Modeling

With the AltaSigma Marketing Mix Modeling solution, marketing budgets are allocated efficiently and accurately. Thanks to seamless integration with all relevant digital channels and the use of cutting-edge AI algorithms, the performance of each channel is maximized, ROI is continuously increased, and data-driven decisions are easily operationalized.

Features

• Automated Modeling: The optimal model structure is determined using AI, without the need for manual tuning.
• Incorporation of External Factors: Seasonal trends, market trends, and weather effects are automatically integrated into the model.
• Intelligent Budget Simulation: Budget scenarios are simulated to achieve maximum impact and efficiency.
• Cross-Channel Impact Measurement: The effects of Paid, Owned, and Earned Media are measured, including delay and carryover effects.
• Transparent Results Visualization: Clear visualizations and actionable recommendations are provided for all stakeholders.
• Seamless Data Integration: All relevant digital channels are quickly and easily integrated via our connectors.

Unique Selling Points

• Quick Integration of All Major Platforms: Relevant platforms like Meta, Google, TikTok, and many more are effortlessly integrated.
• Flexible Data Processing with Lakehouse Technology: The infrastructure enables scalable processing of both structured and unstructured data.
• Precise Modeling without Overengineering: A combination of econometric logic and machine learning ensures reliable results.
• Intuitive Results – No Data Science Background Needed: Results and actionable recommendations are presented in an easily understandable format.
• GDPR-Compliant & Secure: The highest data protection standards are ensured through secure processing and storage of data.

Marketing Mix Modeling – Key Benefits at a Glance

• Up to 30% more efficient budget allocation.
• Transparent ROI for every channel.
• Quick results, with initial insights available within days.
• Reduced coordination loops between marketing and finance teams.
• Secure and scalable data processing.